Jack in the Box
With Jack in the Box, I design motion graphics and videos for a variety of projects and platforms. I manage projects from start to finish, overseeing every phase, from concept development and storyboarding to final delivery.
My role: Concept idea, design & animation
Special campaign: Munchie Madness 2024
Goal: Bring awareness to the offer of free delivery on game days
My role: Design & animation
Product spotlight: Boba
Goal: Get non-loyal customers to seek out unique offerings at Jack
My role: Concept idea, design & animation
Product spotlight: Adventurefuls Shake
Goal: Promote the Girl Scout Adventurefuls Caramel Brownie Shake
My role: Concept idea, editing
Special campaign: 25¢ wings
Goal: Create a campaign for use across paid media touchpoints including CRM, local social and digital, and app acquisition
My role: Design & animation
Special campaign: Halloween 2023
Goal: Develop a Halloween campaign for a month-long DGX activation, promoting Monster Tacos and mystery offers in the app
My role: Concept idea, design & animation
App Acquisition: Digital offers
Goal: Promote in-app offers with the goal of conversion — installs and orders
My role: Concept idea, design & animation
Special campaign: Munchie Madness 2023
Goal: Promote the Munchie Madness Box with the goal of conversion — installs and orders in the app
My role: Editing
Special campaign: Taco Tuesnight
Goal: Create a campaign for use across organic and paid media touchpoints including CRM, local social and digital, and app acquisition
My role: Design & animation
Special campaign: Double Vision Meal Deal
Goal: Create a campaign for use across paid media touchpoints including CRM, local social and digital, and app acquisition
My role: Design & animation
Special campaign: Jack’s birthday 2024
Goal: Promote birthday offers with the goal of conversion — installs and orders in the app
My role: Design & animation
Local Social: Jack x Mario
Goal: Drive in-store conversions using nostalgia marketing
My role: Editing
Special campaign: Midweek Munchies
Goal: Create a campaign for use across organic and paid media touchpoints including CRM, local social and digital, and app acquisition
My role: Editing
Special campaign: 2 for $5 Jumbo Jacks
Goal: Create a campaign for use across paid media touchpoints including CRM, local social and digital, and app acquisition
My role: Concept idea, design & animation
Product spotlight: Coke x Jack in the Box
Goal: Coke asked for a gaming concept to promote their partnership with Jack in the Box
My role: Editing
Special campaign: Welcome Offer
Goal: Create a campaign for the Welcome Offer for new Jack App users.
My role: Design & animation
Special campaign: Jack’s Free Frydays
Goal: Promote Free Fries every Friday on the Jack app
My role: Concept idea, design & animation
Product spotlight: Jack snacks
Goal: Target the California-specific market to seek out unique offerings at Jack
My role: Animation
Special campaign: Taco Tuesnight
Goal: Promote free tacos for Jack Pack members with the goal of app conversions
My role: Editing
Special campaign: Smashed Jack
Goal: Create a campaign for use across paid media touchpoints including CRM, local social and digital, and app acquisition
My role: Design & animation
Product spotlight: Jack wraps
Goal: Get non-loyal customers to seek out unique offerings at Jack